COLLABORATION
HELVETICA x Monotype x KnownUnknown
Partnering with the makers of the most widely-used typefaces ever, HELVETICA, the typographic geniuses behind Coca Cola's iconic logo, CESTLAVIC joined 26 international artists to re-imagine the font in NFT form.
Anything is Possible
In the modern era where AI can make anything with a click of a mouse, I wanted to take on this challenge of taking a concept that is very virtual, into its physical form.
So Much Talent
Against a roster of some of the world's most talented designers, we really had to step up our game for this one. These custom-sized labels correspond to the anatomy of the sneaker and were cut from a temperature-induced coloring-changing leather. The shoelaces were also entirely handmade.
The most coveted NFT was captured in high definition 3D so you can still see all the textures of the sneaker and the leather as it rotates and changes colours.
